Topic hub / 50 articles
Page 4 of 5: Real estate marketing guides for agents, brokerages, property managers, developers and investors: seller leads, websites, IDX, ads, CRM, fair housing and AI.
Real Estate Marketing
Platform fees and policy changes push many short-term rental owners to build direct bookings. Here is how to create a website guests trust and book.
Real Estate Marketing
Short-term rental management companies grow by adding homes. Here is how to market to owners who want higher returns with less hassle.
Real Estate Marketing
Mortgage brokers and loan officers compete on trust, speed and relationships. Here is how to generate borrower leads and partner with agents, within lending rules.
Real Estate Marketing
Brokerages grow by attracting and keeping productive agents. Recruiting is marketing to a very specific audience, and it works best with a clear value proposition.
Real Estate Marketing
AI can draft listing copy, respond to leads at midnight and summarise market data. Used carefully, it gives agents more time for the work only people can do.
Real Estate Marketing
Buyers and sellers now ask AI assistants which agent to hire and what is happening in their market. Here is how agents improve their visibility in those answers.
Real Estate Marketing
Reviews are often the first thing buyers and sellers check before contacting an agent. Here is how to earn more of them and put them to work.
Real Estate Marketing
An open house can sell a listing, impress a seller and meet future clients, if it is promoted well and followed up properly.
Real Estate Marketing
Sending ad traffic to a home page wastes money. Focused landing pages turn real estate visitors into leads by matching their intent with one clear offer.
Real Estate Marketing
Every listing, ad, social post and neighbourhood guide is housing advertising. Here is how to market real estate effectively without discriminating, intentionally or not.
Real Estate Marketing
Most agents know how many leads they get. Few know which sources produce closings. Here is how to track marketing from first contact to commission.
Real Estate Marketing
Portal lead programmes can be expensive and the leads are shared. Here is how agents build alternatives they own, while using portals wisely.
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