Technology / Website Redesign & Migration
A better website. A more considered transition.
An existing website has more to carry forward than its appearance. We plan the redesign around useful content, established URLs, working enquiries and the people who manage the site, with a transition plan that makes responsibilities and risks clear.
A focused starting point.
Website Redesign & Migration
Businesses replacing an operating website, moving to a more manageable platform or bringing an outdated site into line with their current offer.
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Where we can help
Work on the friction.
Not just the surface.
Businesses replacing an operating website, moving to a more manageable platform or bringing an outdated site into line with their current offer.
Useful pages, enquiry routes and integrations are easy to overlook during replacement.
Launch responsibilities, backups and the recovery plan have not been agreed.
The work, made tangible.
A practical scope.
Clear deliverables.
The final scope is agreed around your goals, existing systems and priorities. These capabilities show what a focused engagement can include.
A current-state inventory of important pages, content, forms, integrations and ownership.
A retain, improve or retire plan and proposed information architecture.
An approved design system and page/content scope built around real buyer questions.
A specific URL and redirect map when addresses change, plus internal-link checks.
Form and integration continuity checks in staging and after launch.
A documented launch/recovery plan, owner training and agreed post-launch review.
Understand what already works before changing it.
We begin with an inventory, not a new homepage. Important service pages, enquiries, downloads, forms, account ownership and integrations all need a place in the plan. Authorized analytics and search-console access can add context, but an absence of those accounts is a documented limitation rather than permission to guess. The review separates what is worth keeping, what needs improvement and what can be retired. This makes the redesign a business decision, not simply a change in appearance.
Make the new structure easier to use and maintain.
The proposed page structure should help customers understand the offer without making the owner maintain near-identical pages. We agree page purposes, content responsibility and reusable layouts before expanding the site. Readable typography, responsive navigation and useful next steps are considered alongside editable fields and administration. A design system provides consistency, but different kinds of content do not all need the same card layout. Scope can include improvements to existing copy; creating or licensing new assets remains an explicit responsibility.
Plan URLs and search continuity deliberately.
When a URL changes, the migration needs a relevant destination, an appropriate redirect and updated internal links. Not every missing page should point to the homepage. We can document the old-to-new mapping, check response codes and review sitemap/canonical behavior within the agreed scope. Search visibility cannot be guaranteed unchanged: Google's site-move guidance explains that rankings can fluctuate while URLs are recrawled and reindexed. A new visual design does not by itself require changing your domain or every address.
Preserve the handoffs that make the website useful.
A replacement website must account for the data and systems behind a visible form. We identify where current enquiries, media, editorial content and credentials live, then agree how they will be preserved or moved. Integrations are tested with authorized accounts and appropriate sample data. Backups must remain private and include the keys required to read encrypted information. We do not delete existing storage merely to make an installer run. Access restrictions or unsupported export formats are raised before the launch plan is approved.
Agree the launch and recovery decisions in advance.
Staging is where the team checks direct links, mobile layouts, forms, editing workflows and required connections. Before launch, the plan names who approves the content, who changes hosting or DNS, which backup is recoverable and which conditions would trigger a rollback. Returning to an older database can discard enquiries received after the backup, so recovery also needs a plan for new data. Actual hosting behavior is checked separately from local tests. Downtime, provider limits and unresolved risks are documented rather than hidden behind a zero-downtime promise.
Illustrative deliverable: a transition register.
A hypothetical register lists the old URL, approved destination, content owner, expected response, test result and follow-up task. The contact form has a separate row recording its storage destination, notification behavior and named verifier. A final row identifies the backup and recovery decision-maker. This is a planning example, not an assurance that a live migration has already passed. Pair the register with our website launch checklist and delivery standards.
From the first conversation to the next decision.
A considered process.
Nothing left unexplained.
Discover
Inventory the working website, its data, access, dependencies and commercial priorities.
Prioritize
Agree the content, design, platform, preservation plan and launch responsibilities.
Deliver
Build and review on staging while checking important customer and editorial journeys.
Review
Launch in the agreed window, verify real behavior and document the next review.
A few useful answers
Before the
next step.
We agree responsibilities, account access and expectations before the work starts.
Can you guarantee no ranking changes?
No. Search behavior can change during a redesign or migration. The scope can include URL mapping, content continuity, redirect checks and monitoring, but it cannot guarantee an unchanged ranking.
Can we keep our domain?
Often the redesign can remain on the same domain, subject to the agreed scope and hosting arrangement. A new design does not by itself require a domain change.
What happens to our current enquiries and content?
The existing data, access and storage are inventoried before replacement work. Preservation, transfer, recovery and ownership are agreed before launch; existing data should not be removed just to make installation easier.
Does the project include post-launch support?
The review period, response arrangements and ongoing maintenance are agreed in the scope. Hosting services and third-party subscriptions are identified separately.
Connect the next piece.
Better together.
Only where it helps.
01
Website Design & Development
A website that looks considered. And works just as hard.
- Information architecture and content requirements.
- Responsive UI/UX designs and a reusable design system.
02
Search Engine Optimization
Show up for the searches that belong to your business.
- A prioritized technical and content review, with evidence and owners for each action.
- A keyword-to-page map organized around real customer questions and buying intent.
03
Technical Support & Maintenance
Keep the website useful after launch day.
- An initial system and access inventory.
- An agreed maintenance and change-request process.
Related insights
Insights on website redesign & migration
SEO
SEO Website Migration: A Checklist to Protect Rankings During a Redesign or Replatform
Migrations are when websites lose rankings they spent years earning. A careful plan, a complete redirect map and thorough testing prevent most of the damage.
Oct 12, 2026Read article