Topic hub / 50 articles
Page 2 of 5: Real estate marketing guides for agents, brokerages, property managers, developers and investors: seller leads, websites, IDX, ads, CRM, fair housing and AI.
Real Estate Marketing
Photos attract attention; the listing description turns interest into showings. Here is how to write MLS descriptions that sell homes and follow the rules.
Real Estate Marketing
Video lets buyers walk through a home and sellers meet an agent before any appointment. Here is how agents use video to win listings and leads.
Real Estate Marketing
Social media keeps agents visible to the people who will buy, sell or refer in the next few years. Here is a practical approach that produces clients, not just likes.
Real Estate Marketing
Email is still the most direct channel to the people who will buy, sell and refer. Here is how agents use it without becoming spam.
Real Estate Marketing
A real estate CRM is the engine behind follow-up, nurture and referrals. Choosing the right one matters less than getting agents to use it every day.
Real Estate Marketing
Online real estate leads often contact several agents. The first agent to have a real conversation frequently wins. Here is how to respond in minutes, every time.
Real Estate Marketing
Most real estate leads are not ready to act this month. Agents who nurture them patiently turn today's cold leads into next year's closings.
Real Estate Marketing
For many agents, the people they already know produce more business than any paid channel. Here is how to market to your sphere consistently and respectfully.
Real Estate Marketing
Thousands of agents may serve your area. A clear personal brand makes you the one people remember and recommend.
Real Estate Marketing
Homeowners with expired listings and for-sale-by-owner signs want to sell. Agents who approach them with empathy and a better plan can win their listings.
Real Estate Marketing
Homeowners still read their mail, especially when it is relevant to their street. Here is how agents use direct mail to build recognition and win listings.
Real Estate Marketing
Farming a neighbourhood means becoming the agent residents think of first. It takes patience, but it builds a steady pipeline of listings.
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