Topic hub / 10 articles
Paid advertising guides: Google Ads for SaaS, LinkedIn ads, landing pages, negative keywords, retargeting, lead ads, budgets and offline conversions.
Paid Advertising
Paid search can be the fastest source of qualified SaaS pipeline, or an expensive way to buy clicks. The difference is keyword intent, landing pages and tracking.
Paid Advertising
LinkedIn reaches decision-makers by job title, company and industry. Its clicks are expensive, so strategy matters more than on any other platform.
Paid Advertising
Every paid click costs money. A focused landing page that matches the ad's promise is the simplest way to get more leads from the same budget.
Paid Advertising
Negative keywords stop your ads showing for searches that will never convert. Managing them well is one of the fastest ways to improve paid search results.
Paid Advertising
Most B2B visitors leave without converting. Retargeting keeps your company in view with relevant messages while they research and decide.
Paid Advertising
Meta's lead forms make it easy for people to share their details without leaving Facebook or Instagram. The challenge is turning easy leads into good leads.
Paid Advertising
There is no fixed price for Google Ads. Costs depend on your keywords, competition, quality and goals. Here is how to estimate a realistic budget.
Paid Advertising
SEO and PPC both capture people searching for what you sell. They differ in speed, cost and durability, and they work best when planned together.
Paid Advertising
When Google Ads only sees form submissions, it optimises for more forms, good or bad. Importing qualified leads and sales teaches it what actually matters.
Paid Advertising
Cost per lead is simple to calculate and easy to misuse. Here is the formula, the traps and the better metric to manage.
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