Topic hub / 11 articles
AI search guides: generative engine optimization (GEO), answer engine optimization (AEO), Google AI Overviews, ChatGPT, Perplexity, llms.txt and entity SEO.
AI Search
Generative engine optimization helps your content be understood, summarised and cited by AI assistants such as ChatGPT, Gemini, Perplexity and Google's AI features.
AI Search
AEO is about being the answer, not just a result. It rewards content that answers real questions clearly, early and with credible support.
AI Search
SEO, AEO and GEO are not competing strategies. They describe different ways people now find answers, and one well-built content system can serve all three.
AI Search
AI Overviews and AI Mode change how Google presents answers. Inclusion depends on the same quality signals as search, plus content that is easy to cite.
AI Search
ChatGPT now answers many questions with live web results and citations. Your visibility depends on crawler access, clear content and a credible presence across the web.
AI Search
Perplexity shows its sources prominently, which makes citations valuable. Here is how its answers are built and what helps your pages get chosen.
AI Search
llms.txt is a proposed file that gives AI tools a concise map of your most useful content. It is easy to add, but it is not a ranking switch.
AI Search
Search engines and AI systems think in entities: companies, people, products and topics. Entity SEO makes sure yours is defined clearly and consistently.
AI Search
AI assistants are a new source of website visits, but GA4 lumps them into referrals by default. A custom channel group makes them visible in minutes.
AI Search
Google does not ban AI-assisted content, but it does demote unhelpful content at scale. The difference is in how AI is used and what humans add.
AI Search
More searches end on the results page. That changes what SEO success looks like, but it does not make visibility less valuable.
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