Marketing / Generative Engine Optimization servicesGet named and cited when buyers ask AI.
Generative engine optimization (GEO) improves how often and how accurately ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Mode mention your brand when buyers ask for recommendations. We measure your AI visibility across the prompts that matter, fix what the models get wrong about you and build the proof and mentions they rely on.
A focused starting point.
Generative Engine Optimization
B2B, SaaS and service businesses whose buyers ask AI assistants to compare vendors, shortlist providers or explain a problem before they search for a company name.
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Where we can help
Work on the friction.
Not just the surface.
B2B, SaaS and service businesses whose buyers ask AI assistants to compare vendors, shortlist providers or explain a problem before they search for a company name.
Models describe your company inaccurately or with out-of-date information.
Your expertise lives in sales decks and PDFs that crawlers cannot read.
Few independent sites, reviews or directories mention you, so models have little to cite.
The work, made tangible.
A practical scope.
Clear deliverables.
The final scope is agreed around your goals, existing systems and priorities. These capabilities show what a focused engagement can include.
An AI visibility baseline: 50 to 150 buyer prompts tested across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode, with share of voice and citations recorded.
An entity audit: how your name, services, locations and people are described across your site, schema, profiles and directories, with every inconsistency listed.
Citable content: comparison pages, original data where you have it, clear definitions and proof pages that models can quote.
A third-party mention plan: directories, review platforms, industry publications, podcasts and partner pages that the models already trust.
Technical access: crawler rules for OAI-SearchBot, PerplexityBot, Bingbot and Googlebot, llms.txt, fast rendering and IndexNow submission.
Monthly prompt tracking with changes explained, plus referral traffic from AI assistants in GA4.
Buyers now ask AI for a shortlist.
A growing share of B2B research starts with a question to ChatGPT, Gemini, Perplexity or Copilot: which agencies, tools or providers should I consider. The assistant names a handful of brands and cites a few sources. If you are not in that list, you may never be considered. GEO is the work of earning a place in it, honestly and measurably.
Start with a baseline you can trust.
We agree a set of prompts with you that mirror how your buyers actually ask, from broad questions to comparisons and location-specific requests. We run them on each assistant, record every mention and citation and note what the models get wrong. That baseline turns a vague goal into a number you can track month by month.
Fix how the models understand you.
Models build their picture of your company from your website, structured data, profiles, directories and other sites that mention you. When those sources disagree about what you do, where you work or who leads the company, answers become vague or wrong. Our entity SEO guide explains the approach; in practice we align your site, Organization schema, LinkedIn, Google Business Profile, directories and author pages so they tell one consistent story.
Give AI something worth citing.
Models cite pages that answer a question clearly and contain something specific: a definition, a comparison, a process, a number with a source. We turn your expertise into pages like that, then help you earn mentions on the publications, review platforms and directories that assistants already cite in your category. Mentions are earned with real expertise and outreach, never bought links or fake reviews.
Make sure the crawlers can reach you.
Search-connected assistants depend on crawlers such as OAI-SearchBot, PerplexityBot, Bingbot and Googlebot. We check your robots rules, rendering, speed and sitemaps, add llms.txt and submit new pages to Bing and other engines through IndexNow, because Bing's index feeds Microsoft Copilot and is used by several AI search tools.
How GEO connects to the rest of your search program.
GEO works best alongside answer engine optimization, which wins the answer slots on Google, and SEO, which earns the rankings AI systems draw on. See our AI search optimization services for the combined program, or start with a free SEO and AI visibility audit.
From the first conversation to the next decision.
A considered process.
Nothing left unexplained.
Discover
Weeks 1 to 2: agree the prompt set with you, run the baseline and record every mention and citation.
Prioritize
Weeks 2 to 4: fix entity inconsistencies, crawler access and the pages models misread.
Deliver
Months 2 to 4: publish citable content and secure mentions on the sources models cite most for your category.
Review
Monthly: re-run the prompt set, report share of voice and accuracy and adjust the plan.
A few useful answers
Before the
next step.
We agree responsibilities, account access and expectations before the work starts.
What is generative engine optimization?
Generative engine optimization (GEO) is the practice of improving how AI systems that generate answers, such as ChatGPT, Gemini, Perplexity and Copilot, understand, mention and cite a brand. It combines entity consistency, citable content, third-party mentions and crawler access.
Can you get my business recommended by ChatGPT?
We can improve the signals ChatGPT and other assistants use, and we measure the results across a fixed set of prompts. No one controls what a model says, so anyone promising guaranteed recommendations is overselling. See how to show up in ChatGPT search.
How do you measure AI visibility?
We run the same set of real buyer prompts on each assistant every month and record whether your brand is mentioned, where it appears, whether your site is cited and whether the description is accurate. We also track AI referral sessions and enquiries in GA4.
Is GEO different from SEO?
It builds on SEO but adds work SEO usually ignores: entity consistency across the web, earning mentions on sources models cite and testing prompts directly. Our generative engine optimization guide explains the method.
Do I need llms.txt for GEO?
llms.txt is optional and its impact is not proven. We add it because it is cheap and harmless, but we spend most effort on content, mentions and entity accuracy. See our llms.txt guide.
How long before AI assistants change what they say?
Search-connected assistants such as Perplexity, Copilot and ChatGPT search can reflect new pages and mentions within weeks. Answers that rely on a model's training data change more slowly, often over several months.
Connect the next piece.
Better together.
Only where it helps.
01
Answer Engine Optimization
Become the answer people see first.
- Question research: the questions behind your keywords, grouped by buying stage and mapped to a page.
- An answer gap report showing which snippets, People Also Ask boxes and AI Overview citations competitors hold today.
02
AI Search Visibility
Rank on Google. Get cited by AI. Win the enquiry.
- A combined audit of technical SEO, content, answer features and AI visibility, with a prioritised 90-day plan.
- An AI visibility baseline across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode for your key buyer prompts.
03
Content Strategy & Writing
Say something useful. Make it unmistakably yours.
- An audience and intent-led content map.
- Differentiated briefs for service pages and supporting articles.
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